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Mr. Hisham Hendi

Non-Executive Board Member

Hisham Hendi is an Egyptian currently living and working in Kingdom of Saudia Arabia, Riyadh. He is the Chief Commercial Officer at Mobily (Etihad El Etisalat), with more than 20 years of global experience across the UK, Spain, Egypt, South Africa, and Tanzania.

He has been a Non-Executive Board Director at Banque du Caire for the past 3 years, and also leading the investment committee within the board governance.

As an accomplished strategist, Hisham has extensive experience leading multi-billion and multi-million dollar businesses across EMEA. His expertise lies in shaping and operationalizing plans to drive business transformation and turnaround within the telecommunications sector, driving mobile financial services, growing market share and sales, advancing digital agendas and IoT, and delivering excellent customer value management and service.

Over the last two decades at Vodafone and Vodacom, he has taken up the mantle of various senior leadership roles including the CEO of Vodafone Tanzania, the Consumer Business Unit Director at

Vodafone Spain, Chief Commercial Officer For international Markets in Africa based in South Africa, he was also leading the Consumer Marketing at Vodafone Egypt where he started his Telecom Career.

Prior moving to Riyadh, he spent 3 years in Spain, one of the most active European markets in the Telecom sector, where he restructured many areas within the Vodafone consumer business to enhance customer experience and drive business profitability.

Mr. Hendi worked in Vodafone Egypt, for more than 8 years across different areas within the commercial business, prior heading to South Africa

Previously, he was in Vodafone Group in London, where he focused on growing partner networks consumer revenue across 13 different markets in Latin America, Europe & Middle East.

As the CEO of Vodafone Tanzania, he was leading a high performance diverse team, responsible on a customer base over 15.5 million customers. He was also P&L accountable for all business functions of the organization with a focus on profitable revenue and market growth. 

Hisham has also pioneered the innovative Mobile Money services for customers, he has also been the backbone for the digitalization and automation of processes.

Hisham holds a bachelor’s degree in Business Management from the Faculty of Commerce (English Section) at Cairo University in Egypt. He is also a graduate of executive programs at IMD Business School in Switzerland and London Business School in the UK.