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Mr. Hisham Hendi
Non-Executive Board Member
Mr. Hisham Hendi is an Egyptian currently living and working in Spain. He is currently the Managing Director of Consumer Business in Vodafone Spain.
Prior to moving to Spain he was the CEO of Vodacom Tanzania Plc, Mr. Hendi worked as Chief Commercial Officer for Vodacom International Business based in South Africa, where he led the design and implementation of all commercial strategies across all Vodacom African markets, in addition to serving as a board member in Vodacom Tanzania and Vodacom Mozambique.
Mr. Hendi worked in Vodafone Egypt, for more than 8 years across different areas within the commercial business, prior heading to South Africa he was leading the consumer marketing.
Previously, he was in Vodafone Group in London, where he focused on growing partner networks consumer revenue across 13 different markets in Latin America, Europe & Middle East.
He is a visionary C-Level Executive & Transformation Leader, with 20 years’ experience, progressing up to board level as CEO & MD for a global FTSE100 listed mobile telecom market leader.
Mr. Hendi is an accomplished strategist, experienced at leading multi-billion/million businesses in the EMEA, including politically complex emerging markets in Africa; shaping/operationalizing plans to drive business transformation/turnaround, P&L, market share, and sales growth, digital agendas, IoT and customer value management, and service excellence, delivering shareholder value and ROI.
Throughout his career his focus is on mobile financial services, digital transformation, customer value management, innovative solutions and new ways of working which help businesses to gain a competitive edge, improve organizational capability and maximize performance.
Mr. Hendi holds a bachelor’s degree in Business Management, faculty of commerce (English Section) - Cairo University in Egypt and is a graduate of two executive programs from IMD Business School in Switzerland and London Business School in UK.